DESTINATION
WEDDING JAPANBY 37 FRAMESBegin your story
A bride arrives by boat across the pond at Asaba Ryokan.

Wedding planners in Japan

Extraordinary. And entirely you.

Asaba Ryokan, Izu

You bring the people. The feeling. The idea.
We bring it to life in Japan.

Step into our world

We plan destination weddings and elopements across Japan from our home in Tokyo, with our own planners, photographers and filmmakers. Most of our couples plan from overseas, while our Japanese team makes sure Japan is ready for them.

A place to begin

Let’s make a little history.

Newlyweds laugh as guests shower them with flower petals at their wedding at Jinya.
Jinya

We’re 37 Frames, a wedding planning, photography and film studio creating destination weddings in Japan. We take the time to know you. That connection shapes every part of the wedding we create together.

Tell us what you’re imagining, whether it’s a spirited celebration with everyone you love or something more intimate in a place you’ve been longing to go. We’d love to hear what you’re looking forward to, what matters to you and what would make the whole thing feel unmistakably yours.

Come with either a clear vision, or a season in mind, or a wonderfully unfinished idea. We’ll explore the possibilities together, finding the setting and shaping the details around the two of you. There’s always room for an ambitious idea here.

Discover the experience

This is what it can feel like

Real love. Remarkable places.

In black and white, a couple walk hand in hand beneath Mt Fuji, wind in the bride's hair.
Mt Fuji
From above, a couple stand on the veranda of a thatched teahouse beside a dry garden.
Sasayuri-Ann, Nara
In black and white, a bride stands at the edge of Lake Kawaguchiko below Mt Fuji, her veil lifting in the wind.
Kawaguchiko
A boatman guides a couple along a canal in Kawagoe beneath cherry trees in full bloom, petals on the water.
Kawagoe
In black and white, a bride in kimono stands at a tall window high above the Tokyo skyline.
Tokyo
Two glasses meet against a pink Miyakojima sunset, the bride in soft focus behind.
Miyakojima
A cherry tree in full bloom arches over the newlyweds beside the curving tunnel of red torii at Takayama Inari Shrine.
Aomori
The bride faces a glowing round shoji window, her lace cathedral train fanned across the checkerboard tatami of the villa in Nara.
Nara
A couple walk the shore of Lake Shoji, Mt Fuji rising above the autumn forest across the water.
Lake Shoji, Mt Fuji
The bride and groom hold hands framed by a round window at their onsen wedding in Japan, a dark wooden room around them.
The couple walk laughing down a lantern alley in Shinjuku under paper autumn maple leaves, she in a short lace dress and he in a denim jacket.
Shinjuku
The couple walk hand in hand through nested square frames of bamboo edged with light in a Tochigi bamboo forest, her white fur stole around her.
Tochigi
From above, an old house in the village of Kosuge, its roof surrounded by garden.
Kosuge, Yamanashi
A couple stand on dark volcanic rocks above the sea on the Izu coast, an island on the horizon.
Izu Peninsula
From above, a couple stand on a green riverbank in a Hakuba valley in summer, mist on the ski slopes behind.
Hakuba
Explore real weddings

Why international couples choose 37 Frames

You’re coming a long way. We’ve been here a long time.

Founded in 2000, 37 Frames is based in Tokyo. We’re international wedding planners with our own creative team for photography and film. Our bilingual team plans weddings and elopements all over Japan, and for more than two decades couples from around the world have trusted us with them. It has never once felt ordinary.

What you’re trusting us with is everyone you love. Two families, often from different countries, spend days together in a place that belongs to neither of them, and go home as one. Japan stops being somewhere they visited. It becomes part of who they are.

Looking after all that takes people who live here. Shrines and old inns each keep their own customs, so our Japanese team does the asking and the preparing, well before you land. Sumika, our assistant planner, is always in kimono, and always making sure Japan is ready for you. And wherever a wedding takes us, we work with the people who give that place its character: a brewery in Niigata labeling a couple’s own sake, a pottery master in Nagano teaching their friends at the wheel. Supporting local communities is a big part of who we are.

Our founders came to weddings from elsewhere, Dee from journalism and Tracey from landscape photography, so a wedding here starts with the story and the place, long before anyone talks about flowers. Today Dee leads our planners, and Tracey leads our photographers and filmmakers.

Along the way, our weddings have appeared in Vogue and The New York Times, and NHK has interviewed us about weddings in Japan’s lesser-known regions. We photographed and filmed Nikon’s global campaign for a new lens, and conferences across Asia, Europe and the US ask us to teach.

All these years in, we’re still out looking for the next remarkable place, and the core memories people will carry home from it.

Full-service wedding planning in Japan

Be in the moment. We’re in the details.

Knowing whether a place is right for your wedding means looking beyond the photograph. How will everyone arrive? Where can you gather? Will there be time to linger over dinner, and room for the evening you have in mind?

As English-speaking wedding planners based in Japan, we work directly with local venues and creative teams to turn your ideas into plans everyone understands. From venue discovery and creative direction to production and coordination, we help you see what is possible and what each choice involves.

We can plan the wedding day itself or a celebration that unfolds over several days, from welcome events to farewell brunches or a blowout finale. It’s about how you want to spend your time in Japan and who you want beside you. We’re all for a longer goodbye.

Dee leads planning and production. Tracey leads the creative team with photography and film. The celebration and the way it is captured are always considered together, around the same understanding of you and the personality of the day.

For the travel plans around your celebration, we can introduce you to Awayuki’s separate, optional travel service.

Wedding planning in Japan
A couple hold hands at an outdoor ceremony, with guests seated beneath trees.

Finding your place

Some couples begin with a place. Others begin with a feeling.

You may already have a favorite corner of Japan. Or you might still be collecting reasons to go.

We’ll explore what draws you here and how you’d like to spend your time. That might lead us to a table in Tokyo, a garden in Kyoto, the Japanese Alps or the sea around Miyakojima.

Your place in Japan might be somewhere you already love, or somewhere we discover together.

A bride's long veil streams behind her as the couple cross a Shinjuku street, neon signs above.
Tokyo
Couple embracing beneath red and orange maple leaves in Kyoto.
Kyoto
From above, a white sand spit curls into turquoise shallows off Miyakojima, the couple small at its tip.
Miyakojima
Setsu Niseko in autumn forest below Mount Yotei.
Niseko
A bride celebrates with friends in falling snow.
Hakuba
A couple stand among pampas grass beside Lake Kawaguchiko at sunset, with Mt Fuji across the water.
Mt Fuji
All places
A couple share drinks beneath lanterns in a bamboo forest.
Tochigi

Elopements & intimate weddings in Japan

It might be somewhere you’ve always wanted to go, or somewhere you already know by heart. Making your promises there gives you a new reason to return.

An elopement is a day for the two of you; an intimate wedding shares it with a few favorite people. We plan both around your experience of Japan, with the place, the preparations and the photographs considered together.

Explore elopements Explore intimate weddings

A wedding in motion

Be there for a moment.

Newlyweds embracing in heavy snowfall among trees in Hakuba. Watch on YouTube
A Hakuba winter wedding. A wedding film by 37 Frames.
The bride twirls in her first dance under a chandelier as guests circle the floor of a wood-beamed hall at Jinya, a moment their wedding film keeps. Watch on YouTube
Jinya, Tsurumaki Onsen. A wedding film by 37 Frames.

The film opens on YouTube. Watch on YouTube

Planning together

Here’s how we begin.

  1. 01

    A first hello.

    Tell us about yourselves, your people and what draws you to Japan. For couples hoping to work with us, our personal reply includes the guides that introduce our services, work and fees.

  2. 02

    Getting to know each other.

    After you’ve read the guides, and if our availability and approach suit your plans, we’ll invite you to a complimentary one-hour Zoom. A tailored proposal follows when we’re ready to take the next step together.

  3. 03

    Your plans take shape.

    Once you’ve booked and your planning period begins, we develop the creative and practical details together. We guide the preparations and coordinate the celebration, so you can spend it with the people who make it matter.

In their words

37 Frames on Google
“I was able to be present for my wedding bc they took care of everything.”
Vivian Hsu
Google review excerpt
View reviewer on Google
“they made the entire planning process feel effortless.”
LW
Google review excerpt
View reviewer on Google
“Our communication was great even from the opposite side of the world.”
Richard Huggett
Google review excerpt
View reviewer on Google
“We felt so supported and heard by our wedding team, they were so kind.”
Shannon Wilson
Google review excerpt
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“Knowing they were prepared for anything gave us total peace of mind.”
Christine Nguyen
Google review excerpt
View reviewer on Google
A couple walk along a sculptural path toward a tree, with forest beyond.
Nara

Begin your story

What are you imagining?

Tell us what you’ve been imagining, what draws you to Japan and who you’d love to have there. You don’t need to have it all worked out before you say hello.

Tell us about your wedding